AI Insights · Timothy · July 2025
Top 5 Personalization Apps in Kenya Q2 2025: Unified Platform Performance
Explore the performance of the top personalization apps in Kenya for Q2 2025, highlighting trends in downloads, revenue, and active users.
In the second quarter of 2025, the personalization app market in Kenya saw varied performances across the top five apps on the unified platform, with data sourced from Sensor Tower.
Cleanup Your Phone from DOSA Apps experienced a consistent increase in weekly revenue, reaching approximately $63 in mid-May. Downloads fluctuated, with a peak of around 147 in late June, while active users decreased from 594 to 278 throughout the quarter.
Smart Launcher 6 ‧ Home Screen by Smart Launcher Team showed strong download numbers, peaking at 805 in early June. Revenue remained steady, with a notable increase to $35 in mid-April. Active users grew steadily, reaching over 30K by the end of June.
Zedge™ Wallpapers & Ringtones from Zedge saw a peak in revenue at $60 in mid-April. Downloads were robust, hitting 788 in late June. Active users increased to over 7.2K in early June before settling around 5.7K by quarter's end.
Fonts Art - Keyboard Fonts by AIBY Inc. experienced growth in downloads, reaching 1.7K in early June. Revenue peaked at $109 during the same period, with active users surging to nearly 2.5K.
Letter Fonts - Stylish Text from TarrySoft had steady downloads, peaking at 3K in mid-June. Revenue saw a spike to $42 at the end of June, while active users increased, reaching nearly 3.8K.
For more detailed insights and data, visit Sensor Tower.
